Content Strategy
Art Direction
Motion Design
Filming/Editing
Interviewing
As Carnegie Corporation of New York (now Andrew Carnegie Foundation) sharpened its focus on strengthening democracy and reducing political polarization, we saw an opportunity to make the knowledge and insights emerging from its grantmaking even more accessible. Across democracy, education, and international peace, Carnegie grantees were producing research, ideas, and practical solutions with relevance far beyond the philanthropic sector.
The challenge was to translate that expertise into a format designed for how people encounter ideas today. Concise enough to invite people in, substantive enough to preserve nuance, and approachable enough to encourage curiosity and conversation around issues that can often feel complex or polarizing.
Initially pitched as The More You Know, the series was renamed in collaboration with our Content team to There's More to Know to invite curiosity and to be intentionally additive. Rather than suggesting audiences lacked knowledge about a subject, There's More to Know started from the premise that understanding can always be expanded. Each episode invited audiences to build on what they already knew about topics ranging from AI literacy and big data to rural America through the perspectives of experts leading Carnegie-supported work.
I developed a fast-paced format that combined inviting entry points, concise storytelling, and a distinctive motion system to make nuanced ideas approachable without sacrificing substance or credibility. Episodes opened with a simple proposition, "There's more to know about...," creating a flexible editorial framework built around openness to new perspectives.
I led the series production end-to-end, from subject selection and content strategy through interviews, filming, editing, and motion design, ensuring every episode balanced audience engagement, expert insight, and Carnegie's broader mission of advancing knowledge and understanding under 90 seconds.
There's More to Know created a repeatable, digital-first format for bringing the knowledge and expertise supported by Carnegie to audiences beyond the philanthropic sector while giving participating grantees accessible, ready-to-share content around their work.
By consistently connecting individual experts and ideas to the larger issues at the center of Carnegie's grantmaking, the series reinforced the relationship between grantee work and the foundation's broader mission and societal impact, while expanding opportunities for conversation and public understanding.
Catriona Whalley, Khafra Crooks, Angely Montilla, Aranza Caballeros, Sandra Hernandez, Margaret Gach