Content Strategy
Art Direction
Motion Design
Filming/Editing
Interviewing
As Carnegie Corporation of New York sharpened its focus on strengthening democracy, it faced a familiar challenge: how do you make complex, often polarizing issues accessible without oversimplifying them? While the foundation supported groundbreaking work across democracy, education, and international peace, there was no consistent editorial platform connecting that work across portfolios or showcasing the impact of its grantees.
At the same time, audiences increasingly expected content that was fast, engaging, and easy to understand. The opportunity wasn't simply to create another explainer series, but to refram complex topics through curiosity rather than conflict in ways that encourage people to reconsider assumptions, engage with new perspectives, and draw attention to the impact of Carnegie's investments.
I conceived and launched There's More to Know, a short-form editorial series that transformed complex, often polarizing topics into accessible, engaging conversations. Originally pitched as "The More You Know," the series was renamed to There's More to Know to foster curiosity. Rooted in the idea that there's always more to know, each episode invited audiences to reconsider familiar topics, from AI literacy and big data to rural America, through the perspectives of experts leading Carnegie-funded initiatives.
I developed a fast-paced format that combined provocative hooks, concise storytelling, and a distinctive motion design to make nuanced ideas feel approachable and engaging without sacrificing credibility. The series became a scalable platform for amplifying Carnegie's grantees and increasing exposure to the impact of Carnegie's grant-making, with the aim of inviting civic participation from audiences on those issues and openness to new perspectives.
I led the series production end-to-end, from subject selection, content strategy, interviews, filming, editing, and motion design, ensuring every episode balanced audience engagement with Carnegie's broader communications goals.
There's More to Know gave Carnegie, a 115 year-old foundation, a new way to connect its grantmaking to the public in a youthful way, turning complex ideas into clear, engaging stories that reached audiences beyond the philanthropy sector and that gave grantees readily-packaged content around their work to promote on their own channels. By creating a consistent format for showcasing grantees and the issues they were tackling, the series helped not only make Carnegie's work more visible and relevant to ongoing public conversations, but also create more coherence in how we communicated the relationship between grantee work and Carnegie's larger mission to reduce political polarization.
Catriona Whalley (Social Strategy)
Khafra Crooks (Associate Producer)
Aranza Caballeros (Associate Producer)
Sandra Hernandez (Associate Producer)