Leading brand interventions
for pivotal moments.
Leading brand interventions
for pivotal moments.
I've spent the past decade working with organizations at moments of growth, transition, and renewed ambition. Different sectors. Different missions. What they did have in common was this: they were all growing.
I've spent the past decade working with organizations at moments of growth, transition, and renewed ambition. Different sectors. Different missions. What they did have in common was this: they were all growing.
New priorities, bigger audiences, more visibility, and more demand on their teams. They didn't need a designer to simply make things look better. They needed someone who could bring clarity to complexity and help the organization grow into its next chapter.That's the work I've gravitated toward throughout my career.I've led national campaigns, evolved brands, built creative operations, introduced governance, and developed systems that help organizations produce stronger work more consistently. I enjoy moving between the strategic conversations that shape a brand and the practical work of making sure it shows up consistently across hundreds of everyday decisions.Working in lean, mission-driven organizations taught me to think beyond deliverables. When resources are limited, creative has to do more than communicate well. It has to build trust, help teams work better together, and make every investment go further. That's shaped how I approach every role I've taken on.Today, that's the kind of work I continue to look for: joining organizations at moments of growth and helping them build brands—and creative teams—that are ready for what's next.
New priorities, bigger audiences, more visibility, and more demand on their teams. They didn't need a designer to simply make things look better. They needed someone who could bring clarity to complexity and help the organization grow into its next chapter. That's the work I've gravitated toward throughout my career. I've led national campaigns, evolved brands, built creative operations, introduced governance, and developed systems that help organizations produce stronger work more consistently. I enjoy moving between the strategic conversations that shape a brand and the practical work of making sure it shows up consistently across hundreds of everyday decisions. Working in lean, mission-driven organizations taught me to think beyond deliverables. When resources are limited, creative has to do more than communicate well. It has to build trust, help teams work better together, and make every investment go further. That's shaped how I approach every role I've taken on. Today, that's the kind of work I continue to look for: joining organizations at moments of growth and helping them build brands—and creative teams—that are ready for what's next.
Don't Take It From Me
Our roadmap became obvious.
Now every priority, owner, and change is visible, so planning feels calmer and more precise.
Daniel Reyes, Startup Founder
Title
Built on Trust
Trust is how good ideas become great work. That’s why I invest in building relationships with cross-functional partners to turn alignment into break-through ideas that generate momentum when it matters most.
A true creative, with a remarkable range of skills, making him an all-in-one-talent.
He is very organized, diligent, and perhaps most impressive, Jack has a strong understanding of every stage in the production of multimedia content and communications.
Celeste Ford
Andrew Carnegie Foundation
Title
Trusted by leaders and teams shaping the future.
Impact
Impact
Impact
Big ideas.
Bigger outcomes.
Big ideas.
Bigger outcomes.
Big ideas.
Bigger outcomes.
If you’re looking for clarity in design, let’s build it together.
If you’re looking for clarity in design, let’s build it together.
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the repositioning, renaming, and rebranding of the Innocence Project's annual gala into Free At Last to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the repositioning, renaming, and rebranding of the Innocence Project's annual gala into Free At Last to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the repositioning, renaming, and rebranding of the Innocence Project's annual gala into Free At Last to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Innocence Project
Scaling creative operations for a fast-growing brand
As creative demand grew to nearly 400 projects a year, I overhauled the Innocence Project's intake process to help the team scale. Working across departments, I replaced fragmented requests scattered across Slack, email, and direct messages with a centralized workflow that standardized briefs via a new automated form, improved visibility through status automations, and gave stakeholders a clear path from request to delivery.The new system reduced back-and-forth, improved the quality of incoming requests, and made work easier to prioritize and manage growing requests as the organization grew. More than a process improvement, it established a stronger operational foundation for a growing in-house creative function, earning feedback from staff such as, "The process is pretty seamless and well explained" and "This is a lot easier for both parties."
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Innocence Project
Scaling creative operations for a fast-growing brand
As creative demand grew to nearly 400 projects a year, I overhauled the Innocence Project's intake process to help the team scale. Working across departments, I replaced fragmented requests scattered across Slack, email, and direct messages with a centralized workflow that standardized briefs via a new automated form, improved visibility through status automations, and gave stakeholders a clear path from request to delivery.The new system reduced back-and-forth, improved the quality of incoming requests, and made work easier to prioritize and manage growing requests as the organization grew. More than a process improvement, it established a stronger operational foundation for a growing in-house creative function, earning feedback from staff such as, "The process is pretty seamless and well explained" and "This is a lot easier for both parties."
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Innocence Project
Scaling creative operations for a fast-growing brand
As creative demand grew to nearly 400 projects a year, I overhauled the Innocence Project's intake process to help the team scale. Working across departments, I replaced fragmented requests scattered across Slack, email, and direct messages with a centralized workflow that standardized briefs via a new automated form, improved visibility through status automations, and gave stakeholders a clear path from request to delivery.The new system reduced back-and-forth, improved the quality of incoming requests, and made work easier to prioritize and manage growing requests as the organization grew. More than a process improvement, it established a stronger operational foundation for a growing in-house creative function, earning feedback from staff such as, "The process is pretty seamless and well explained" and "This is a lot easier for both parties."
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Vera Institute of Justice
Positioning a new prison reform capital campaign for expansion
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign. By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Vera Institute of Justice
Positioning a new prison reform capital campaign for expansion
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign. By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Vera Institute of Justice
Positioning a new prison reform capital campaign for expansion
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign. By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Fundraising Strategy
Experience
A
Creative Lead
Creative Lead
Innocence Project
2025 – Present
Lead creative strategy and brand design, with a focus on fundraising-driven performance creative to drive new donor acquisitions and deepen engagement with existing ones. Strengthen and scale the visual brand to elevate storytelling, align cross-channel creative, and increase brand equity.
A
Manager, Design & Multimedia
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 – Sept 2025
Leading digital design and multimedia production, including video (horizontal and vertical), photography, motion design, audio production, and more to amplify Carnegie’s grantees and elevate its multimedia storytelling across its international peace, democracy, and education grant-making initiatives.
A
Brand Consultant
Brand Consultant
Self-Employed / Columbia Justice Lab
Aug 2020 – Jan 2024
Consulted on digital and content strategy and creative and multimedia production with initiatives working on a variety of social issues, such as The 24 Hour Plays and Columbia Justice Lab, in addition to building out some independent projects and media research during my time in grad school centered on design justice and ethical storytelling.
A
Chief of Design & Storytelling
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
2020
Was recruited to join a new, growing start-up initiative working on expanding access to public defense across the U.S. to oversee creative across its high-velocity national and local campaigns (a new campaign every two weeks in a new jurisdiction). I worked with public defender offices from jurisdictions across the country to implement new creative strategies to shift the narrative of what “justice” should look like and move people and leaders to change the justice system for the better.
A
Creative Associate / Digital Associate
Creative Associate / Digital Associate
Vera Institute of Justice
2018 – 2020
Started at Vera as part of a rapidly growing digital team, shaping digital strategy, developing short-form content, and standardizing digital design on Vera’s digital accounts and for the MacArthur Foundation’s Safety and Justice Challenge, a funding challenge for local government agencies.
Was promoted to a new creative role for a multi-million dollar capital campaign to expand Vera's prison reform program to new jurisdictions. I partnered closely with officials from municipal, county, and state government agencies across several states, as well as in-house researchers and practitioners, to produce multimedia content, immersive campaigns, marketing collateral, pitch presentations, and more around their reform efforts, and contracted a design studio to develop a distinctive brand targeted to major funders and potential government partners. Within a year of joining the campaign, the initiative received $10M+ in new funding and grew its portfolio of jurisdictions by 50%.
A
Creative Lead
Innocence Project
2025 – Present
A
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 – Sept 2025
A
Brand Consultant
Self-Employed / Columbia Justice Lab
Aug 2020 – Jan 2024
A
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
2020
A
Creative Associate / Digital Associate
Vera Institute of Justice
2018 – 2020
A
Creative Lead
Creative Lead
Innocence Project
2025 – Present
Lead creative strategy and brand design, with a focus on fundraising-driven performance creative to drive new donor acquisitions and deepen engagement with existing ones. Strengthen and scale the visual brand to elevate storytelling, align cross-channel creative, and increase brand equity.
A
Manager, Design & Multimedia
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 – Sept 2025
Leading digital design and multimedia production, including video (horizontal and vertical), photography, motion design, audio production, and more to amplify Carnegie’s grantees and elevate its multimedia storytelling across its international peace, democracy, and education grant-making initiatives.
A
Brand Consultant
Brand Consultant
Self-Employed / Columbia Justice Lab
Aug 2020 – Jan 2024
Consulted on digital and content strategy and creative and multimedia production with initiatives working on a variety of social issues, such as The 24 Hour Plays and Columbia Justice Lab, in addition to building out some independent projects and media research during my time in grad school centered on design justice and ethical storytelling.
A
Chief of Design & Storytelling
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
2020
Was recruited to join a new, growing start-up initiative working on expanding access to public defense across the U.S. to oversee creative across its high-velocity national and local campaigns (a new campaign every two weeks in a new jurisdiction). I worked with public defender offices from jurisdictions across the country to implement new creative strategies to shift the narrative of what “justice” should look like and move people and leaders to change the justice system for the better.
A
Creative Associate / Digital Associate
Creative Associate / Digital Associate
Vera Institute of Justice
2018 – 2020
Started at Vera as part of a rapidly growing digital team, shaping digital strategy, developing short-form content, and standardizing digital design on Vera’s digital accounts and for the MacArthur Foundation’s Safety and Justice Challenge, a funding challenge for local government agencies.
Was promoted to a new creative role for a multi-million dollar capital campaign to expand Vera's prison reform program to new jurisdictions. I partnered closely with officials from municipal, county, and state government agencies across several states, as well as in-house researchers and practitioners, to produce multimedia content, immersive campaigns, marketing collateral, pitch presentations, and more around their reform efforts, and contracted a design studio to develop a distinctive brand targeted to major funders and potential government partners. Within a year of joining the campaign, the initiative received $10M+ in new funding and grew its portfolio of jurisdictions by 50%.