Leading brand interventions
for pivotal moments.
Leading brand interventions
for pivotal moments.
I like brands with something at stake.
I like brands with something at stake.
The ones in motion. That are trying to change a category, to grow into something bigger. Or something different. The ones that have something to say. Or an idea that demands more attention. That have real ambition, and a brand that needs to catch up to it. That's the work I want to be in the room for.My background took an unconventional route through architecture, political science, digital content marketing, media management, and brand strategy and design. That range has made me particularly effective at not just seeing the whole picture, but helping teams see it too. Bringing different people, disciplines, ideas, and perspectives together, helping those separate pieces work as one so mission-driven brands move faster, innovate more often, reach audiences more effectively, and perform better.I love being in the weeds, but I naturally start with the bigger picture: what an organization believes, what it wants people to understand, who it needs to reach, and how that idea should come to life across every brand touchpoint. On any given project, I might be setting campaign direction with a dozen stakeholders, coaching a designer, refining messaging with a content partner, shaping a digital experience, establishing standards with vendors, or deep into an Excel sheet analyzing performance data to sharpen what comes next. My role is often to help create the throughline, so the work connects and compounds, and drives the brand forward as a more cohesive force in the world.That ability to move between the nuances of strategy, creative, digital, content, and audience is what allows me to build more integrated brands. I can see where the pieces connect, where friction is slowing things down, the perspectives others may not have considered, the ideas running underneath, and where stronger alignment can enable innovation and stronger outcomes. The result is a brand that is more connected, more distinctive, and better equipped to capture attention and break through.
The ones in motion. That are trying to change a category, to grow into something bigger. Or something different. The ones that have something to say. Or an idea that demands more attention. That have real ambition, and a brand that needs to catch up to it. That's the work I want to be in the room for. My background took an unconventional route through architecture, political science, digital content marketing, media management, and brand strategy and design. That range has made me particularly effective at not just seeing the whole picture, but helping teams see it too. Bringing different people, disciplines, ideas, and perspectives together, helping those separate pieces work as one so mission-driven brands move faster, innovate more often, reach audiences more effectively, and perform better. I love being in the weeds, but I naturally start with the bigger picture: what an organization believes, what it wants people to understand, who it needs to reach, and how that idea should come to life across every brand touchpoint. On any given project, I might be setting campaign direction with a dozen stakeholders, coaching a designer, refining messaging with a content partner, shaping a digital experience, establishing standards with vendors, or deep into an Excel sheet analyzing performance data to sharpen what comes next. My role is often to help create the throughline, so the work connects and compounds, and drives the brand forward as a more cohesive force in the world. That ability to move between the nuances of strategy, creative, digital, content, and audience is what allows me to build more integrated brands. I can see where the pieces connect, where friction is slowing things down, the perspectives others may not have considered, the ideas running underneath, and where stronger alignment can enable innovation and stronger outcomes. The result is a brand that is more connected, more distinctive, and better equipped to capture attention and break through.
Trusted by leaders & teams shaping the future
Trusted by leaders & teams
shaping the future
He is deeply mission-driven, highly independent, and brings a thoughtful, sophisticated design sensibility to everything he touches.
He has a rare ability to engage both internal and external partners, quickly getting to the heart of what's truly needed and translating that into strong, effective creative. Jack is also expectionally detail-oriented, reliable, and steady under pressure, qualities that make him not just a great contributor, but a strong leader as well.
Daniel Um
Principal Director, Creative Services and Audience Engagement
Andrew Carnegie Foundation
Better work, built together.
The best brand work starts with trust. I'm intentional about building close partnerships across teams, bridging ideas, and aligning people to help them think bigger, move faster, and grow stronger together.
Trusted by leaders and teams shaping the future.
It is an extraordinary privilege to work with Jack.
Not only is he extremely knowledgeable about the field of design, he is also devoted to teaching out the principles and practices to ensure that our team's work is truly human-centered. It was his work that drew me to the Restoring promise team at the Vera Institute of Justice.
Deinya Phenix
Research Director
Council on State Governments
A true creative, with a markable range of skills, making him an all-in-one-talent.
He is very organized, diligent, and perhaps most impressive, Jack has a strong understanding of every stage in the production of multimedia content and communications.
Celeste Ford
Chief Communications Officer
Andrew Carnegie Foundation
Better work, built together.
The best brand work starts with trust. I'm intentional about building close partnerships across teams, bridging ideas, and aligning people to help them think bigger, move faster, and grow stronger together.
Impact
Impact
Impact
Big ideas.
Bigger outcomes.
Big ideas.
Bigger outcomes.
Big ideas.
Bigger outcomes.
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the renaming and rebranding of the Innocence Project's annual gala from "A Celebration of Freedom and Justice" to "Free At Last" to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the renaming and rebranding of the Innocence Project's annual gala from "A Celebration of Freedom and Justice" to "Free At Last" to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Innocence Project
Rebranding an organization's biggest fundraiser, raising $2M
Led the renaming and rebranding of the Innocence Project's annual gala from "A Celebration of Freedom and Justice" to "Free At Last" to strengthen donor engagement through a more unified and emotionally resonant experience. I secured leadership support for the new direction, brought creative decision-making in-house to better oversee quality control, and personally executed every major asset, helping raise more than $2 million in one night while setting a higher standard for the organization's flagship fundraising event. The rebrand lead to wide recognization by leadership, staff, donors, and board members as one of the organization's best galas to date.
Creative Direction
Brand Strategy
Donor Acquisition
Integrated Strategy
Advertising
Print Design
Vera Institute of Justice
Raising $10M+ to expand a groundbreaking prison reform model to new states
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign. By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Acquisitions
Vera Institute of Justice
Raising $10M+ to expand a groundbreaking prison reform model to new states
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign.By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Acquisitions
Vera Institute of Justice
Raising $10M+ to expand a groundbreaking prison reform model to new states
Partnered with researchers, practitioners, government partners, and community partners to define the brand strategy and identity for Restoring Promise®, a pioneering prison reform initiative of the Vera Institute of Justice preparing for national expansion via an ambitious capital campaign. By aligning diverse stakeholders around a shared vision and translating it into a clear, credible brand, I helped position the initiative to build trust with government partners and attract new philanthropic investment. Within a year, Restoring Promise® secured more than $10 million in new funding, including support from Arnold Ventures, and expanded by 50% into three additional states.
Brand Positioning
Public-Private Partnership
Facilitation
Stakeholder Alignment
Acquisitions
Experience
A
Creative Lead
Creative Lead
Innocence Project
Sep 2025 - Present
Oversee brand/creative strategy and hands-on production for this nationally-recognized law firm, working with multiple teams across fundraising, web, email, social, direct mail, events, presentations, video, with a primary focus on performance and fundraising creative, to elevate the brand. Built scalable brand systems through vendor standards, templates, stronger quality controls, and streamlined intake, improving consistency, cross-functional alignment, and speed through strengthened relationships.
A
Manager, Design & Multimedia
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 - Sep 2025
Led creative strategy and production across Carnegie’s civic engagement portfolio, turning research and grantmaking into national campaigns, web experiences, films, and event creative that elevated investments, strengthened community engagement, and advanced work to reduce polarization and rebuild trust in institutions and local government.
A
Brand Consultant
Brand Consultant
Self-Employed / Columbia Justice Lab
Sep 2020 - Jan 2024
Partnered with early-stage social impact ventures to build brand strategies, shape positioning and messaging, develop visual identities, multimedia content, and campaign platforms that increased visibility, attracted funding, and supported growth.
A
Chief of Design & Storytelling
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
Mar 2020 - Sep 2020
Recruited to the leadership team of a startup-stage advocacy initiative working on expanding access to public defense across the U.S., establishing its creative function and working with partners and jurisdictions across the country to design high-velocity campaigns to expand access to public defense nationwide.
A
Creative Associate / Digital Associate
Creative Associate / Digital Associate
Vera Institute of Justice
Jan 2018 - Mar 2020
Started at Vera as part of a rapidly growing digital team, shaping digital strategy, developing short-form content, and standardizing digital design on Vera’s digital accounts and for the MacArthur Foundation’s Safety and Justice Challenge, a funding challenge for local government agencies.
Was promoted to a new creative role to help Vera's growing prison reform initiative raise funds through brand- and content-building efforts. I partnered partnering with researchers and government partners to turn complex policy into branded campaigns, web content, and marketing materials that helped raise $10M in new funding and grow its portfolio of government partnerships by 50% into three new states within a year.
A
Creative Lead
Innocence Project
Sep 2025 - Present
A
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 - Sep 2025
A
Brand Consultant
Self-Employed / Columbia Justice Lab
Sep 2020 - Jan 2024
A
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
Mar 2020 - Sep 2020
A
Creative Associate / Digital Associate
Vera Institute of Justice
Jan 2018 - Mar 2020
A
Creative Lead
Creative Lead
Innocence Project
Sep 2025 - Present
Oversee brand/creative strategy and hands-on production for this nationally-recognized law firm, working with multiple teams across fundraising, web, email, social, direct mail, events, presentations, video, with a primary focus on performance and fundraising creative, to elevate the brand. Built scalable brand systems through vendor standards, templates, stronger quality controls, and streamlined intake, improving consistency, cross-functional alignment, and speed through strengthened relationships.
A
Manager, Design & Multimedia
Manager, Design & Multimedia
Carnegie Corporation of New York
Feb 2024 - Sep 2025
Led creative strategy and production across Carnegie’s civic engagement portfolio, turning research and grantmaking into national campaigns, web experiences, films, and event creative that elevated investments, strengthened community engagement, and advanced work to reduce polarization and rebuild trust in institutions and local government.
A
Brand Consultant
Brand Consultant
Self-Employed / Columbia Justice Lab
Sep 2020 - Jan 2024
Partnered with early-stage social impact ventures to build brand strategies, shape positioning and messaging, develop visual identities, multimedia content, and campaign platforms that increased visibility, attracted funding, and supported growth.
A
Chief of Design & Storytelling
Chief of Design & Storytelling
The Justice Collaborative / Tides Advocacy
Mar 2020 - Sep 2020
Recruited to the leadership team of a startup-stage advocacy initiative working on expanding access to public defense across the U.S., establishing its creative function and working with partners and jurisdictions across the country to design high-velocity campaigns to expand access to public defense nationwide.
A
Creative Associate / Digital Associate
Creative Associate / Digital Associate
Vera Institute of Justice
Jan 2018 - Mar 2020
Started at Vera as part of a rapidly growing digital team, shaping digital strategy, developing short-form content, and standardizing digital design on Vera’s digital accounts and for the MacArthur Foundation’s Safety and Justice Challenge, a funding challenge for local government agencies.
Was promoted to a new creative role to help Vera's growing prison reform initiative raise funds through brand- and content-building efforts. I partnered partnering with researchers and government partners to turn complex policy into branded campaigns, web content, and marketing materials that helped raise $10M in new funding and grow its portfolio of government partnerships by 50% into three new states within a year.