Great Immigrants, Great Americans Campaign
Elevating the important contributions of immigrants to American society.
2024 · CARNEGIE CORP. · CREATIVE DIRECTION / DIGITAL DESIGN
Every Fourth of July, Carnegie Corporation of New York celebrates a group of remarkable Americans — all naturalized citizens — who have made notable contributions to the progress of American society.
The Scope of Work
This values-based initiative serves as a feel-good campaign emphasizing the vital contributions of immigrants to America, welcoming them, and promoting their integration as new community members.
The initiative aims to build awareness of the Corporation’s longtime support for immigrant integration; to educate the public on the economic and societal benefits of immigration; to add positive sentiment to the ongoing conversation on immigration across party affiliation; to emphasize the invaluable contributions that immigrants make to American society; and to encourage legal immigrants to naturalize.
My task was to take this sub-brand and campaign, which was launched in 2006, its main design elements, and upgrade it to increase its impact and reach.
My Role
Visual Identity,
Illustrations,
Digital Design,
Copy Strategy
REFRESHING A SUB-BRAND TO PROMOTE THE DYNAMISM OF IMMIGRANT INNOVATIONS IN AMERICA.
With amplifications by honored celebrities like DC Comics’ Jim Lee, comedian Mo Amer, rapper Bas, and more, the result was an upgraded and impactful campaign that, according to our CCO, “never looked better.”
